Striving is about creating value for customers, aligning efforts with the company's commercial success, and continuously improving one's abilities to meet job requirements. Invalid overtime, "slacking off," and "labor" that does not create value for the company are not considered striving.

In a fiercely competitive environment, to continuously meet customer needs, it is necessary to persistently explore, tackle challenges, study diligently, pursue excellence, and never slack off. This process emphasizes mental and spiritual hardship.

Adhering to a responsibility and contribution-oriented approach, both material incentives (such as salaries and bonuses) and non-material incentives (such as opportunities and honors) are tilted towards those who take on greater responsibilities and make greater contributions. More work leads to more rewards, ensuring that those who work hard are not disadvantaged.

Continuous improvement is the ongoing exploration and optimization of systems, processes, technologies, methods, and tools.

Continuous improvement is a philosophy and, more importantly, a state of being. In our work, we must constantly ask: Can we improve further? Can we improve further? Can we improve further?

The company encourages innovation, not for the sake of innovation itself, but to pursue better processes and products. Even small innovations are part of continuous improvement.

Both individuals and organizations are inevitably prone to making mistakes. Self-criticism is a tool for timely correction.

Not only individuals need self-criticism, but organizations also require self-criticism.

Self-criticism is not self-denial; its purpose is to better strive and better serve customers. Individuals and organizations willing to engage in self-criticism and daring to do so are strong.

Adhere to the code of business ethics.

Seek truth from facts, speak the truth, and do practical things.

Be trustworthy in words and resolute in actions, and honor commitments.

Be courageous to embrace change, maintain a positive and open mindset, and be receptive to different opinions, including those from people who have opposed you.

Actively embrace both internal and external talents, enjoy working with excellent individuals, and be willing to "set the stage" for outstanding people. By helping others succeed, you also become better yourself.

Ensure full collaboration and efficient coordination between internal organizations and individuals; cooperate with partners across the industry chain to achieve mutual benefits and win-win outcomes.

Achieve our own commercial success by enabling the commercial success of our customers.

Adhere to customer demand-driven and technological innovation-driven approaches, continuously creating value for customers.

Uphold high-quality standards and provide customers with high-quality products and services.